In September 2017, The Foo Fighters announced they were opening the ‘Foo Fighters Arms’ for one week only- to celebrate the release of their latest album ‘Concrete and Gold’. I created a simple splash page to advertise the takeover – which the band posted to their social media channels to generate interest around the event.

I also created a set of Snapchat Geo-Filters to coincide with the takeover. These would only be available to Snapchat users within the proximity of the venue, and would vary depending on the event hosted that evening (Pub Quiz/Launch Party etc.) This further encouraged user engagement and social sharing for the event.

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Foo Fighters Snapchat Filters



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