I was involved in creating multiple video based assets for Taylor Swift’s ‘Reputation’ album launch. The idea behind the campaign was to target existing fans in and around London via social media. The fans were served video content, encouraging them to interact with a number of phone boxes across London, set up so that they could leave Taylor a message, and a lucky few would receive a response.
The campaign was so successful in the initial targeted group, that it was then served to fans across the UK to spread the message.
The campaign was also noted in Music Ally’s Music Marketing Campaigns of the Year for 2017, winning the award for ‘Best use of a phonebox since Superman’.
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